Briefs
Pallas Reports is a new research office led by strategists and cultural researchers with expertise across industries shaping contemporary culture. With backgrounds spanning media, design, academia, and branding, our team applies an interdisciplinary approach to uncovering cultural shifts.
These sample briefs showcase the kinds of projects we are uniquely positioned to take on—helping brands decode cultural change, validate their ideas, and make sharper strategic decisions.
These sample briefs showcase the kinds of projects we are uniquely positioned to take on—helping brands decode cultural change, validate their ideas, and make sharper strategic decisions.
Anticipating Wellness in Hospitalit
How can a boutique hotel use wellness and gym offerings to redefine status and create community for luxury travelers? We track how hospitality brands are turning wellness from a service into an identity, reshaping notions of luxury and belonging.
Biohacking Beauty
How are biohacking trends reshaping consumer interest in DIY skincare tools? We investigate how biotech, personalization, and performance-driven beauty are reframing cultural attitudes toward skincare, transforming it from routine self-care into radical intervention.
Decoding Loyalty Evolution
How are brands evolving loyalty programs beyond transactional rewards to offer access to exclusive knowledge, community, and cultural capital? We analyze how brands can craft loyalty ecosystems that align with their DNA, fostering identity, influence, and true belonging beyond the generic playbook.
The Semiotics of Clean Eating
What comes after organic for affluent consumers seeking the pinnacle of clean eating? We unpack how semiotics and shifting consumer values redefine the meaning of 'clean,' from molecular engineering to AI-driven nutrition strategies.
Independent Voices in Fashion Media
How are independent newsletters shaping fashion discourse and industry dynamics? We investigate platform gravity and ownership models to understand how media teams navigate influence, distribution, and cultural power shifts.
Crafting Prestige Through Storytelling
How can premium alcohol brands redefine status and experience through cultural storytelling and emotional well-being? We explore the various mechanisms in which luxury brands can craft cultural narratives to shape desirability and redefine 'good taste.'
The Self as Strategy
How is the age of Zoom and digital hyper-presence reshaping the way consumers see themselves and redefining beauty standards? We examine how digital presence and evolving beauty norms turn self-presentation into an act of design and control.